Making yourself known as an emerging musician can be no easy feat. Using digital channels to get your music out there is becoming more important for musos and producers every day, but staying active across all digital and social channels is often unrealistic, and it can be hard to know which channels you should be investing time and effort into.
Tracy Hall, Marketing Director at GoDaddyANZ, shares her top tips on ways to get increased exposure for your music online:
Set yourself up for success with a home base: you need to have a home for all your music, imagery, video and other content, as well as all the information about yourself that you want to share with potential fans and industry scouts alike. A website is the perfect platform to house all your music and content, as well as your contact information and bio. Online website hosts like GoDaddy offer Website Builder products to equip you with tools you need to easily build your own website. Once it’s up and running, you can include your website domain on all your social and digital channels to direct any interested followers to your website, so they can learn all about you, listen to your sounds and hopefully fall in love with your music!
Be socially minded: people spend 135 minutes per day on social media. It can be a powerful platform to reach and engage new fans, interested producers and even other artists you could potentially collaborate with. Therefore, ensuring that you maintain active social media channels is important. When choosing which social channels are right for your music business, you need to understand your target audience. If you want to communicate with new fans, Facebook or Instagram may be more appropriate. For producers and labels, Youtube might be the right channel.
Know yourself and your listeners: the content you share on your website and social channels needs to be relevant to your genre and appeal to your listeners. For example, if your music falls in the country genre, a website with bright pink and purple colours and pop-star photography might confuse visitors, and put them off listening. Start by identifying the genre your music falls into, and then try identifying your target audiences and understanding their motivations, interests and behaviours. From there you’ll be able to tailor the look and feel of your content to reflect your genre and its listeners.
Set your objectives: what do you want to achieve with your content program? Is it to raise awareness of your music? Land a record deal? Collaborate with complementary artists? Sell your EP? By having a clear understanding of what you want to achieve, you can build your content accordingly and, importantly, measure the success of your efforts.
Be realistic regarding your time: to build an effective content program you need frequency and consistency. If your music isn’t your full time gig yet, you might not have the time to be frequently posting sound bites, new studio recordings and new press photos. Try setting yourself a schedule of what is achievable and how often, and stick to it so you know that you’re regularly revisiting the feed, keeping new fans interested and remaining top-of-mind.
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